How To Create A Search Engine Friendly HubPage

Whether your writing at hubpages for fun, or to make a little extra money, your HubPages are going to benefit from having a search engine friendly format.

Hubpages is a fantastic community of diverse people who have been drawn to this site for different reasons. We all have our how backgrounds and knowledge level. I read some of the pages and have to get out a dictionary to work out what some of the words mean. Having said that, I am sure there are some who read my hubpages and wonder what on earth I am talking about. I can particularly understand that when it comes to the topic of search engine optimization! (SEO)

There is not a large group of the community that would even bother reading about the topic let alone have a desire to learn about it! If you are a writer at Hubpages - no matter what your genre, niche or SEO and no matter what your preconceived ideas about SEO are.....read this hub. It should help you increase your hubscores and get more natural search engine traffic for your choose topic and keywords

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Before we really get into some tips and how to advice - you must be aware I am not a SEO expert. I have developed this guide based on my learned knowledge, experiences and research.... there is my little 'disclaimer' if you like.....take it or leave it. All I can say it that it seams to be working for me : )

Remember, it doesn't matter what topic you write your HubPage about, the principals are the same.

This guide is for those who already know how to make a hubpage. If this is your first time putting together a hub and are looking for advice an tips on getting started with your first hubpage, try the following for a guide.

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SEO And HubScore Tips for Hubpages Writers

Some easy steps to writing and publishing a SEO and Hub Score friendly HubPage.

1. Click Create a Hub

2. Enter The Subject

The title should directly relate to your HubPage and it’s content. Be sure and include at least one of your main keywords in the title. Make it catching and enticing – you want people to want to read your HubPage. If relevant you can always alter the url “web address” for your page so that is optimized for your main keywords. Delete the gumph and words that are not required. If you managed to come up with a catchy title that has your main keyword string and a matching url address, then this is about as good as it gets.

At times the title you want to use or the url address will be taken already. This means someone has already published a hub with the exact same title/url address. Don’t worry about that, simply use it as an opportunity to incorporate more keywords or delete unnecessary ones from the address. Take time to review what the other author had to contribute on the subject and see how you can improve on it.

3. Enter Tags

Tags is just another term for keywords. While opinion’s differs on this one I will explain both options. Either have no more than 5 keywords and OPTIMIZE for these words only....or hedge your bets so to speak and use at least 15 keywords, including at least a couple of common misspellings. I am not the only one who can’t spell you know! I tend to go with the latter.

4. Click Create

5. Now Add Capsules

6. Make Sure The First Capsule Is Text

If your aim is adsense earnings, don’t have a photo at the top aligned with your first text capsule. Allow this space to be open for an adsense image ad. Top placement of an ad always gives the best results and the same is true of adsense.

7. Photo or Image

Google image searches can generate traffic to your HubPage. Be sure to hide keywords within your image by giving it a name associated with your hub. Re-name and tag images on your computer before uploading them to your page. Eg if your main keyword is ‘vintage car’ – name your image vintage_car.jpg or something similar. Again it comes down to how the search engines evaluate your page and read the information within. Search engines are not smart and just process the data as it’s given on the page, so use the opportunity to ad behind the scenes optimization to your HubPage.

8. Text

Write quality original content that the search engines will see as unique. Write to your style but mix up HubPage with keyword rich content. If you are writing to a plan and on a particular topic this tends to just come naturally. However you can always check the keyword density of your page with this tool and review, tweak and optimize accordingly....

http://www.webconfs.com/keyword-density-checker.php

Unfortunately the page needs to be published first before it can be checked by this tool.

If you pre-write your hub in word and use the 'find' function and search within the 'main document' you can check for the number of main keywords and compare it to the total number of words as a whole to gauge your hub keyword density. To find the total number of words in your hub, go to review, then click on word count. The formula is

total words / # of times keyword is represented = %

Aim for a density of around 2% but don't let that set the tone for your writing. It's a guide for what search engines like to read NOT people!

9. Video

If you can locate a video that represents your page well from a reader perspective and is search engine friendly - use it. Confirm that the video is optimized for your main keywords first by viewing the source file.

Instructions for Firefox Browser

Select the menu option "view"

Scroll down to "page source" and click that option

A seperate window will open up showing you the HTML coding for that entire page.

Instructions for IE

Select the menu option "view"

Scroll down to "source" and click that option

A seperate window will open up showing you the HTML coding for that entire page. Do a search for "keywords" and review the words the creator used to tag the video.

If you are using another browser program the steps will be fairly similar, and there were just too many options to list them all on this Hubpage.

Obviously this option is only good for those who know how to read HTML. You need not be an expert at coding, so if you understand the basics - hyperlinks. image insert hyperlinks etc, you should be able to give this a go.

10. Text

11. Video Or Image

Include another video or image.

12. Links. Enter Recommended Links

It should be related to your subject or product. Write your own description for each link. Write 30-50 words minimun and include keywords as you can.

13. Add Comments in the end

14. You can add Amazon capsule with products related to your product, service or business

15. Done

Do not publish your hub until you make sure it is spell checked and you are 100% happy. I would recommend leaving it unpublished until you know it is ready to place live on the internet. While you can always edit and unpublish a hubpage at any time, it's best to get it right the first time.

Here are some more guidelines for a successful hub that will get into the search engines:

• Use your own words and content - search engines love unique content. Fresh content will ensure more search engine listings and traffic. A hub should have at least 1000 words but 1500 is even better.

• Search Engines rate videos highly and if you HubPage links to video's that are already on the search engine listings, the engines give your page a higher value. Try and include at least one video, and a maximum of three. (Use YouTube or Google for the best results)

• Include at least 3 and preferably 5 images. Don't forget that they must be non copywrited / royalty free in order to include them on your HubPage. Not ony do images make your page more attractive to read, but search engines index and search the images on your page. Images are seen as additional data to the text you've written and add value to the overall way a search engine reads, ranks and lists your Hub.

• Try and use outgoing links to related resources. Try and include 10 links to other sources like articles, forums, websites. Always write your own 30-50 word description. This avoids engines penalising your site for duplicate content. The standard description for the link is already indexed - so keep your Hub 100% original by writing your own description.

• Include news capsules and RSS feeds and eBay Capsule if it relates to your page.

• I always try and use at least 15 tags or keywords. Use relevant words that relate and are included in your Hub. Refer back to my advice on keyword research.

• Even though Hubpages takes care of this for you, use at most 150 word description of your summary text. Include your main keywords as this description is what will appear next to your hubpage listing on the search engines. Keywords, keywords, keywords - this is the key.

Additional rules:

• The content must not be copied from any other source, even if you have the rights to copy from that source. It must be 100% original, and not copied

• You should include majority links in a Links Capsule, and the links should not be adult, gambling related or to affiliate site.

• Please separate your text into sections so that it is easy to read.

• Use dot points and numbers points to define your lists. Basically you are trying to encourage an enjoyable read in an easy to follow format.

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How Text Formatting Effects HubPage Search Engine Optimization

Make the most of the text formatting options. Search engines use header tags to help sort and read the date on your page. What do I mean by this? When you type text in your text capsules you can choose from the drop down box at the top menu bar...is the text paragraph, heading 1, heading 2....3, 4 or pre formatted. As you make new sub headings within each capsule highlight the headings and format then with a heading setting.

So why does this formula work? It is all based on Google's algorithm.

Again make sure it is organic and real content. It must be a well-informed hubpage.

That should help boost your quality.

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We've already established that HubPages is an active community of writers, but what about readers? You bet ya.

A writer loves to read and you will find that if you respect the community and participate in a positive way that ads value, you will get HubPages traffic love. An active HubPage that inspires discussion and comments will score higher, not to mention be shared amongst the wider community through the use of social bookmarking and the like.

Join groups, become a fan and return comments on pages that your are interetsed in. There is a FANTASTIC hubpage dedicate to the topic of increasing your adsense earning, written by Shailini. It is highly recommended reading for improving your hubpages traffic and scores. Read it here.

Make your page pretty, and attractive to the reader. The overall design should incorporate visual and mental stimulation.

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More General Tips For HubPages Members

• Do some research.
• Read what Hubbers with similar interests are writing about.
• See what Hubs are returning good scores and participation and what hubs are not.
• What separates the good scoring hubs from the bad?
• Visit the HubPages forum

From what I see, a popular or quality Hubpage will return a score of 70 or more.

All the best with your hubbing!

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Ok here's the drill - Hubpages is for writers and people who want to publish online on a variety of topics. As the slogan goes...publish your passion.

HubPages is a community and as much a social site with the forum and comment function - so respect that. This is not a place to write promotional articles about your product or business opportunity. By all means write an honest, no hype review ... freedom of speech and all - but stick to writing an edoursement not a staging campaign.

Hubpages is not intended for direct internet marketing.

Write as though you are talking to your friend in the coffee shop - take of the marketing and advertising hat and set to work. Use your marketing skills to promote your hubs and not your biz op. I find I write best if I sit down on days where I am not doing advertising campaigns - full stop. It clears my mind from marketing/advertising and helps to improve my writing style. I am able to write from a different place and share personal feelings that may not be so obvious in business writings.

This is just my opinion and I am sure there are differing ones on this particular topic so I will leave it at that.

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